Ny Bui
A project I did to propose a product development plan for MoMo E-Wallet’s Cinema feature in order to accomplish specific business objectives, while following MoMo's strategy. It was made in my 2nd year in university in a product management contest named Product Management Challenge 2022, hosted by AIESEC in Vietnam.
Category:
Product Management
My role:
Product design, Market research
Tools used:
Figma, Google presentation
Duration:
1 month
At-a-glance
This is a project I did in my 2nd year in university in a nationwide student-led product management contest named “Product Management Challenge 2022” by AIESEC in Vietnam.
About our team
Our names are Ny Bùi, Thanh Kỳ, Xuyên Trát, and Nguyễn Hoàn Vũ. We created this project in our second year at Foreign Trade University in HCMC.
The brief and challenges
The brief: 🔗 Link
Propose a product development plan for MoMo E-Wallet’s Cinema feature in order to accomplish business objectives and MoMo's strategy
Round 1: Analyse Segmentation, User & Segmentation, and Market Hypothesis surrounding MoMo’s Cinema feature
Round 2&3: Propose feature sets with prototypes that solve users' pain points and meet business objectives - reach 1M MAU
What we achieved
We surpassed 100+ teams to become Top 5!
